Letter of Rec #074: Seeking novelty

Lace leggings from Beaufille, a Michelle del Rio peplum, sequined boxer shorts, beaded loafers, a straw halter top and triangle bikini tops-as-shirts galore

Do you remember this top? I slotted it into one of these letters last summer and now I wonder if it’s fate that there is one left on the internet for anyone who is serious about re-approximating this look (at left).

I’ve been thinking a lot about the trend funnel — the fandom that develops around brands and designers, where it starts and where it ends. What makes an editor/influencer/blogger want to rally behind a brand? How much of the success/virality potential of a brand or its product is at the credit of the designers who produce the goods vs. those who rally behind it?